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The high price of food nostalgia

We did our weekly shop at Tesco this afternoon (we did our weekly shop, and unusually it was at Tesco. We don’t shop at Tesco weekly. We dasn’t like Tesco, nasty hobitssesss). They had a display of genu-wine Krispy Kreme doughnuts.

I come from deep in the heart of Krispy Kreme territory, you may recall. The appeal of our local KK was less the doughnuts than the fact it was the only thing open on 21st Avenue at two in the morning, and the whole back of the shop was glass. Doughnuts in various stages of doneness bobbled down conveyor belts being dunked, filled, baked, packaged and otherwise given birth to.

To the stoned, it was magic.

When I went to art school in Providence, I worked at a Dunkin’ Donuts for a couple of years. Which I liked very much. I like menial jobs, which probably doesn’t do me much credit. By and large, I preferred the doughnuts, too — except nothing really replaces a klassik Krispy Kreme glazed doughnut.

So, get this — the ones on display in the South of England today were (working from memory here) £1.40 ($2.24) for one, £4.20 ($6.72) for three and £8.80 ($14.08) for a dozen. Holy shit! I know my doughnut days are in the distant past, but is it just us? How the hell much does a box of doughnuts cost over there now?

Yes, I bought three. They were awesome.

February 18, 2015 — 9:33 pm
Comments: 36