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So yesterday, Uncle B asks if I’d looked at my checking account lately. I say no and he says go look. And this was on the front page of Lloyd’s bank.

The urge to write “now, some of my best friends…” or “of course, what happens between two consenting adults…” or “well, I’m surely no prude…” is powerful. The instinct to conform to the zeitgeist is mighty and, these days, the consequences of stepping out of line can be swift and severe.

But I’m not going to do that because I’m angry.

This is not their job. They’re my bank. We have a business relationship. They’re supposed to do things that appeal to me as a customer, not lecture me on social justice. There is a lot — I mean a real lot — of this going on in advertising over here at the moment. Please god we’re reaching peak SJW.

Related: this guy says he invented the term “virtue signalling” and tracks its spread.

March 16, 2016 — 10:48 pm
Comments: 13