Refreshing!
No, not the beer. Pabst Blue Ribbon is the ultimate tiger piss (what my mother called cheap American beer). In time for the 4th, Pabst is putting out the 1776-pack – 1,766 cans of beer.
I asked the internet how much a can of beer weighs and got the answer .78 of a pound. So the 1776-pack weighs in at 1,385.28. You’d think the cans at the bottom would be crushed. Maybe they won’t really put them in a giant box in the back of a pickup truck with a dent in the door panel.
You won’t be surprised to learn they’re only making four of them to give away to select influencers (ew, I hate that term. Is there really such a thing as a cheap beer influencer?). But fear not – ordinary uninfluencers can still buy a 99-pack of tiger piss.
This ad really threw me when I saw it. I was waiting for the punchline. When was the last time you saw a company a) correctly identify who their customers are and b) attempt to appeal to them?
I’ve grown accustomed to being scolded by capitalism for my sins.
June 29, 2021 — 5:53 pm
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