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So yesterday, Uncle B asks if I’d looked at my checking account lately. I say no and he says go look. And this was on the front page of Lloyd’s bank.

The urge to write “now, some of my best friends…” or “of course, what happens between two consenting adults…” or “well, I’m surely no prude…” is powerful. The instinct to conform to the zeitgeist is mighty and, these days, the consequences of stepping out of line can be swift and severe.

But I’m not going to do that because I’m angry.

This is not their job. They’re my bank. We have a business relationship. They’re supposed to do things that appeal to me as a customer, not lecture me on social justice. There is a lot — I mean a real lot — of this going on in advertising over here at the moment. Please god we’re reaching peak SJW.

Related: this guy says he invented the term “virtue signalling” and tracks its spread.


Comment from QuasiModo
Time: March 16, 2016, 11:04 pm

If one of us said something to the bank, we’d be blown off, but if some muslim pitched a fit, they’d be falling all over themselves to take it down. If you know any muslims, you should show it to them :+)

You could always go with another bank. My bank is thankfully non-sexual and just wants me to go into debt…

Comment from Uncle Badger
Time: March 16, 2016, 11:21 pm

As Her Stoatliness says, this is a plague over here. Everyone from supermarkets to furniture companies (really!) to banks seems to think it is their duty to spend company owners’ money spreading SJW style ‘messages’ in place of trying to sell their products in the normal way.

Just to apply some cold reasoning to this, I think I would be correct in guessing that the number of people who harbour prejudice against homosexuality is greater than the number of homosexuals.

I’m not making any judgements here – and neither should the marketing department of a bank. It is simple to work out that the bank harms its image by promoting something of which a majority of its customers would not approve. Anything else is simple propaganda – and what business is that of a bank?

The only excuse would be if a business believed it was trying to corner a particular minority market (and, of course, the homosexual market wouldn’t be a bad one for a bank to corner, given the power of the pink dollar or pound).

But that isn’t what is going on here, is it? Exactly the same techniques are used for the ‘ethnic’ mix in advertising and they really are not trying to corner the market in mixed race couples who want to buy a sofa. No, they are wagging a corporate finger at us and trying to teach us a lesson, just as surely as was any 19th century minister in the pulpit.

This is one of the ways in which modern capitalism fails. The people who run modern corporations act in their own interests rather than those of owners.

For now, I need to make sure there are no throwable objects within reach whenever I watch TV.

Comment from The Neon Madman
Time: March 16, 2016, 11:42 pm

Sad to say, there seems to be no such thing as “peak SJW”. In the future, you will be MADE to care.

Comment from Janna
Time: March 17, 2016, 12:34 am

My bank is wishing us a happy Easter. But, I’m in Oklahoma. Our guys know their customers. Of course, they also wish us a Merry Christmas with a nativity on the website.

Comment from QuasiModo
Time: March 17, 2016, 1:52 am

I would postulate that current management in corporations are all college educated…these are the new crop of liberal brainwashed students whose degrees were rubber stamped as long as they thought the right thoughts and spouted the right liberal pieties to please their hippie 60’s radical professors.

Now they are just applying what they “learned” to the real world, regardless of business realities. These businesses have been protected from reality themselves, because western governments have been artificially pumping up their economies with government debt…those days are soon coming to an end and business is going to have to face their customers and the market once again, or die, which would be okay too…death is the best teacher for business.

Comment from mojo
Time: March 17, 2016, 9:10 am

Flash: “Banksy” identified, immediately hit with over 3oo million pounds worth of vandalism suits.

Comment from Ric Fan
Time: March 17, 2016, 4:13 pm

It seems that in every brit program there is an interracial couple. I have no problem with inter racial couples though in programming it seems forced. I also wonder if they ever bothered to check to see how minorities feel about it. I know black women in the states arent too happy with the less than optimum number of marriageable black men marrying white women. Does that make them racist? Of course, not.

Comment from BJM
Time: March 17, 2016, 5:53 pm

Catalog clothier Lands End got their tit caught in the SJW ringer last month. The company hired a female CEO from NYC who thought adding a political/SJW feature to their web site and catalog was a swell idea. They began by singing the praises of Gloria Steinem.

Welp, their pro-life/conservative customers went ballistic, including Christian and Catholic schools who cancelled uniform orders.

I too joined the fray with a stern email, not because I give a shite about Steinhiem or her ilk. I just want to buy some damned tee shirts and shorts without being force fed a SJW/political message of any stripe.

LE apologized and immediately dumped the feature. Shortly thereafter their Prog customers weighed in thusly creating a huge kerfuffle and a no-win situation. I suspect their newly minted CEO will be looking forward to spending more time with her cat very soon.

BTW-I bought my summer Tees & shorts at Duluth Trading.

Comment from BJM
Time: March 17, 2016, 7:39 pm

@Ric Fan, one of the most egregious examples is Midsomer Murders. The SJW types complained that the program was “too English” and the cast wasn’t “diverse” enough.

So they dailed back the dotty English characters, village farce and improbable mayhem that was the point and heart of the books, and began to randomly, and improbably, add ethnic actors to the cast as a tacky virtue signalling exercise and worst of all, removed the villages as characters.

John Nettles saw the writing on the wall and bolted turning what was a smart, delightful romp in the best English mystery/farcical tradition with top drawer actors, into a rather dreary police procedural with a pajama boy side kick, a dull as dishwater dog and cloyingly cute domestic scenes at the Barnaby household. Neil Dudgeon is a fine actor and is trying his best but it’s a lost cause.

I’m out.

Comment from Carl
Time: March 17, 2016, 9:45 pm

Wease, you need to set up the next Dead Pool round tomorrow.

My choice – magician Paul Daniels – performed his last trick today.

Comment from Deborah HH
Time: March 17, 2016, 9:52 pm

@BJM—Duluth Trading rocks.

Comment from technochitlin
Time: March 17, 2016, 10:17 pm

BTW-I bought my summer Tees & shorts at Duluth Trading.

Which shows you have both class AND good taste…

Comment from Mrs Compton
Time: March 17, 2016, 11:14 pm

I started watching all the old British shows as they weren’t filled with the SJW crap, but as time has gone on they are starting to fill up with it. Midsomer Murders yes! If they mess with Doc Martin I’m going to be done with it as well!

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