web analytics


In case the brilliance of my iconography is not immediately apparent, that’s the V from V for Vendetta superimposed over the Fox News logo. Because — holy shit, you guys — Ezra Klein is going to call his new website Vox Media.

Ezra Klein, if you’re blessed not to know, is the thirty-something crown prince of the New Media Wunderkinder that old fart journalists think are the bee’s knees. Klein was also the brains behind the Journolist.

There is no sense in which that name is a good idea. It’s going to be near impossible to distinguish between Vox and Fox when, say, talking on a cell phone. (My mother took a job at the switchboard/intercom of a hospital once. She swore when she started she’d never say “nyan” instead of “nine” because, doesn’t that sound silly? And within days she was saying “nyan” instead of “nine” because, honest-to-god, nobody can hear the difference over a crappy PA system and doctors were all phoning her up to ask, “did you say nine or five?”).

I doubt he did it on purpose. I mean, counting on clicks from people who mis-hear or mis-type another website is so very low rent. It’s the kind of sleazy dick move that pornographers and bottom feeders like whoever runs the Drudge Retort get up to. Klein views himself as a Real Serious Journalist, so that would be out of character.

On the other hand, if they chose the name without thinking through the whole Vox, Fox thing — how amateurish is that? I refused to join the Graphic Artists’ Guild because — c’mon, you guys, you’re graphic artists! You’re supposed to do style issues like acronyms!

Ugh. Amateurs.

UPDATE: Ohhhhh….hang on. Vox Media is already a thing. Klein is hitching his wagon to their star, where he joins other illustrious titles. Like Curbed, Eater, and Racked.

January 27, 2014 — 11:45 pm
Comments: 16