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A departure from his usual work

Do we have these in the States? Their website says they sell over there, but I don’t remember ever seeing them. They’re basically Tootsie Pops without the Tootsie. I am fond of them.

They’re Spanish. Chupa means “to suck” (like chupacabra, that old goatsucker). Chups doesn’t mean anything, but I like to translate it in my head as “Sucky Sucks”.

They were invented by a man named Enric Bernat in the Fifties. The Wikipedia article makes it sound like he invented the spherical candy on a stick, but Tootsies go back to 1931 and Dum Dums to 1924.

Indisputable, though, is that the logo at right was designed by Salvador Dali, who was, improbably, a friend of Bernat’s. He whipped it together in an hour after a chat with Bernat over coffee. It has been called one of the most durable logos in brand history, having undergone one small change in all these years. It’s intended be seen on the top of the pop, not the side, and the things are usually sold stuck into a stand.

I once alarmed a cashier at the grocery story by asking if it’s pronounced choopa choops or chuppah chupps. I don’t know why she found the question disturbing, perhaps because she couldn’t answer.

Turns out, you can go to YouTube and type in “pronounce Chupa Chups” and get a whole page of videos. What a time to be alive. I recommend this one. Such a soothing voice. I’d like him to read me a bedtime story.

So the Spanish speaker says Choopa Choops. But this American-sounding chap seems to be saying Choopa Chupps. He also claims Telly Savalas ate one per episode of Kojak, but I’d be astonished if those weren’t Tootsie Pops.

Their slogan was “Es redondo y dura mucho, Chupa Chups” which translates to “It’s round and long-lasting, Sucky Sucks.” Their Wikipedia page lists other unintentionally amusing slogans centered around the word “suck”.

I have no idea why I’m bringing this up.

May 25, 2021 — 7:13 pm
Comments: 9