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I thought I was losing my flippin’ mind

Uncle B and me were browsing the wine section at Aldi when one of the price labels began to flip, like an old TV picture when the aerial was knocked out. When it stopped flipping, the text was white on red. It had gone on special as I watched.

DIGITAL PRICE TAGS, y’all! They don’t look it. They must use the same paper white technology that Kindle uses.

The above article says they’ve been around for years, so I guess I’m late again, but I was floored. They’re hooked straight into the store’s inventory system and update in real time. As they put it: No more ‘have you got any of this out the back?’

I slid one off the rail and had a closer look. They don’t get power or data off the rail – it was just straight plastic. They’re battery operated and wifi.

Then I found this pile of them in the freezer section. You can see they’re about 1/8th of an inch thick. I guess they just toss them when the battery runs down.

I’m astonished this is cost-effective. Alibaba’s got them for $13 each (but $6.60 for more than 10,000). So who knows, at Aldi scale.

What a time to be alive. Happy Equinox!

September 20, 2023 — 6:25 pm
Comments: 6