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Bad elf


Poundland is the British equivalent of the Dollar Store. Not a place that greatly appeals, but they won our undying custom after the 2017 Elf on the Shelf incident.

In the runup to Christmas, they tweeted a series of photographs of an elf on the shelf doing…things. Naughty things. Double entendre things.

And some very sour pusses indeed complained to the ASA – the Advertising Standards Authority. And they have now sent a formal complaint to Poundland, a thing they were not obliged to do. Especially since, as it turned out, it wasn’t 84 people with a credible complaint, it was 23. Poundland’s formal answer is here.

So how naughty was the Poundland elf? Welllll…this is the image that drew the most fire. But he was a pretty naughty elf, indeed.

From the response, it looks like the idea didn’t come from an agency, but from somebody inside the organization. That makes it even better, somehow. I promise you, they made thousands of friends for every enemy. Britons love their smut.


Comment from QuasiModo
Time: February 8, 2018, 11:38 pm

Free Elfie!!!

Comment from Uncle Al
Time: February 9, 2018, 1:18 am

I shudder at the idea of naughty elfin prison tableaux.

Comment from xul’s fedora
Time: February 9, 2018, 2:05 am

The name Poundland sounds naughty to me, like it’s one of those XXX video places. Then again, I have the sense of humor of an adolescent boy, so… 😉

Comment from The Neon Madman
Time: February 9, 2018, 3:06 am

That’s one baaaaaaad elf.

Comment from gebrauchshund
Time: February 9, 2018, 3:53 am

I much prefer naughty elf to Stasi elf from the children’s book.

Comment from Nieta de Bob
Time: February 9, 2018, 6:07 am

I freaking love Poundland. Hand to heart, it’s legit my favorite store. Himself knows that whenever we go down high street we are stopping there. I dunno what I’m gonna get but last time I found some phone chargers that worked pretty darn well, pens for him when he’s at work (nurses and doctors steal pens), and one of those 6 colors in one pens for me. He rolled his eyes but he knows me by now.

Comment from Durnedyankee
Time: February 9, 2018, 1:21 pm

So, Santa needs to answer the question –
Quis custodiet ipsos custodes?

Apparently it was Juvenile at Poundland who decided it was high time for some elven mischief.

And I approve. Free shElfie!
This is why I love the Brits, that sly sense of humor.

Comment from DurnedYankee
Time: February 9, 2018, 9:47 pm

Any chance Pam Anderson will be visiting Elfie in lockup?
Any chance we can get some naughty photos of that?

Publish a Friday something Sweasy, the week has worn most heavily upon us; we are woeful and weary and we wish it to end.

Comment from BJM
Time: February 11, 2018, 2:27 am

Our culture is being consumed in a thousand small bites by humorless scolds, nannies and fascists who insist on taking the fun out of everything.

Comment from Timbo
Time: February 13, 2018, 5:12 am

For double entendres the radio show Round The Horne in the early 60s was hard to beat. All good clean? fun.

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