Stop me if you’ve heard this one
If you do a Google images search of “241543903” you will find pictures of people with their heads in freezers. This bit of internet silliness was the deliberate work of a performance artist named David Horvitz.
He took the first picture, tagged it with the meaningless number and uploaded it. Then he encouraged others to do the same, including in some cases mailing flyers to people.
It worked. Soon Googling the number would reliably turn up the images. This was 2009 and the internet was a simpler place. I guess it was one of the first online challenges.
It still works, but not quite as reliably.
June 23, 2026 — 5:09 pm
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