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Miracles of modern technology

This is geeeeenius. I give you, as it is known in scientific circles, the 360 End™ beverage can technology. The whole top of the can pulls off, turning it into a glass.

*swoon* thump

First brewery to adopt it is Sly Fox (never hoid of ’em).



Comment from Mitchell TAFKAEY
Time: July 2, 2013, 10:30 pm

I assume they’ve set it up so it doesn’t have the sharp rim to cut your lips on. But…now it re-introduces and magnifies the problem with the old pull tab design – tab litter. Once those things start piling up watch for calls to ban this design.

Comment from Gromulin
Time: July 2, 2013, 10:36 pm

First? I think not. Mickey’s Big Mouth had that market figured out in 1980. Mmmm…malt liquor with a squeeze of lemon.

Comment from AliceH
Time: July 2, 2013, 10:43 pm

Looks like it works just like fancy cat food cans. Yay.

Comment from Uncle Al
Time: July 2, 2013, 11:10 pm

This is a wonderful improvement if you like drinking from aluminium/aluminum.

Gimme a longneck bottle, please, and preferably not some Merkin making-love-in-a-canoe swill.

Comment from Mrs Compton
Time: July 2, 2013, 11:10 pm

Sorry, I’m old skool. Gotta have a chilled glass for me suds and a bone china cup for me tea.

Comment from tomfrompv
Time: July 2, 2013, 11:49 pm

I have to echo that lip cutting worry. When I pop the top on a Fancy Feast the can rim is SHARP! having learned the hard way, the neighbor’s cat always waits for me to dump the contents on the paper plate.

Similarly, the local Raven will not pick the can out of the trash, for fear of losing his beak I think. He pecks at the crumbs leaving the can “in situ”.

I can just see the lawsuits over this thing. People losing lips, tongues, etc. Lines at the emergency rooms. Still, the lure of the brew without the drudgery of clean- up.

Comment from Randy Rager
Time: July 3, 2013, 12:06 am

It’s freaking awesome. Sly Fox needs to hire Jackyl to be their promo band. A concept this cool requires a band that can deliver a good chainsaw solo.

Comment from Deborah
Time: July 3, 2013, 12:09 am

Well now. Capitalism strikes again. I like beer, don’t like to drink out of cans, so I will have to give this a try. But I’m still waiting on beer in pretzel cans or bottles, so I drink and nibble at the same time.

Comment from MikeW
Time: July 3, 2013, 12:13 am

I blew out my flip-flop
Stepped on a pop-top
Cut my heel had to cruise on back home

Um, Margaritaville might need a rewrite, that thing’d cut your whole foot off 🙂

Comment from QuasiModo
Time: July 3, 2013, 12:45 am

Prefer it in a glass myself…I could see the cans getting cheaper and easier to squeeze the sides and make a mess.

Comment from Skandia Recluse
Time: July 3, 2013, 2:15 am

Where I live we have to pay a 10 cent ‘deposit’ on beverage containers. You have to take the empty back to the store to get your ten cents back. So I don’t buy *anything* in a container that has to be returned.

I would have to store the empty containers, the store has to store them until there are enough for a truck load, and then they go to the recycler.

Comment from Mike James
Time: July 3, 2013, 2:16 am

Whoever holds the patent on this deserves to be wealthy.

Comment from mojo
Time: July 3, 2013, 2:30 am


Comment from surly
Time: July 3, 2013, 3:59 am

Neato. Still think I prefer pouring from a bottle to a glass or better yet tap.
Enjoying some Old Engine Oil.

Comment from Oceania
Time: July 3, 2013, 5:21 am



Comment from Christopher Taylor
Time: July 3, 2013, 5:38 am

So, they’re using technology from 1950 for cans of beer?

Comment from steve
Time: July 3, 2013, 12:03 pm

Still waiting for Kleins Beer, and its innovative container.


Comment from Uncle Al
Time: July 3, 2013, 1:36 pm

@steve – heh! I could go for some Klein’s beer and some Tesseract Pretzels while relaxing at Escher’s Cafe.

Comment from Pupster
Time: July 3, 2013, 4:24 pm

Beanie Weenie Beer.

Comment from Christopher Taylor
Time: July 3, 2013, 4:51 pm

Technology so new, Vienna Sausages have been using it since 1948.

Comment from steve
Time: July 3, 2013, 5:47 pm

@ Christopher Taylor –


The Austrians are not so smart! They only managed to use the technology for cocktail weenies.

These folks have repurposed it for the benefit of mankind.

Comment from Bob Mulroy
Time: July 3, 2013, 6:08 pm

I used to love REAL Rolling Rock, in the returnable bottle.

Comment from mojo
Time: July 3, 2013, 7:22 pm

“never hoid of ‘em”

“Dat’s my story, anyway, an’ I’m stickin’ to it, see?”

Comment from Some Vegetable
Time: July 3, 2013, 7:25 pm

Another fine idea in the lab that won’t last 30 minutes after they put it out in the field. As mentioned above, think Tuna can- know that nice smooth opening action that finishes with a short, sharp jerk? Now think about beer spilling every damn where.

Comment from mojo
Time: July 3, 2013, 7:25 pm


“The Sly Fox Bock Festival & Goat Race is held on the first Sunday of May every year, rain or shine.”

What’s not to like?

Comment from AliceH
Time: July 3, 2013, 8:27 pm

I’m confident enough that the breakthrough here is the pop-top is manufactured to ensure total absence of any and all possible sharp edges or points that I’m not even going to bother looking for verification. Also that the target is picnic/float-trip events where extra stuff, like glasses, is a pain, i.e. 1) takes more space that could be used for BEER and 2) requires washing in a creek/lake/public fountain? or packing dirty.

All hail the wisdom of capitalism offering us a choice and not forcing one choice upon all occasions!

Comment from AltBBrown
Time: July 3, 2013, 9:24 pm

An old, old beer salesman (had a coupla my dad’s accounts in the 50’s and 60’s) told me they would never get the carbonation correct in a can. Top third – too much, middle third – just right and bottom third – flat.
If Mr. Big had wanted us to drink out of cans, we’d all have overbites with receding chins.

Comment from ed
Time: July 4, 2013, 8:17 pm

My problem with cans is the gunk that inevitably ends up in the grooves on top. Disgusting. Give me a glass bottle with a cap that I can pop off and I’m good.

Comment from Stark Dickflüssig
Time: July 4, 2013, 11:39 pm

Sly Fox is the first truly good beer I have ever drunk out of a can. It was, at th’ time, the first I’d ever heard of ’em.

Comment from drew458
Time: July 5, 2013, 5:28 pm

Another innovative metal product from Phoenixville PA! That makes at least 3 in … 153 years. As any fan of old cannons, old bridges, or old skyscrapers could tell you.

I think Sly Fox is available around here. When I run out of Sam Adams, maybe I’ll get some and try it.

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