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George Floyd: The Game

The games industry is going the way of Hollywood, using exactly the same formula: spending hundreds of millions on projects that swap out men for women, white people for brown people and forget to include any element of entertainment.

I know most of you don’t know from games, but I wanted this image posted on my blog somewhere. For posterity. The latest Assassin’s Creed game is set in feudal Japan, and this is the protagonist.

The story goes it was in development for several years and featured a pair of (duh) Japanese protagonists. Then George Floyd and the BLM riots happened, and they did this. Look at those two faces and tell me this is not George Floyd, straight up.

It’s so much worse than it looks. In released footage, this giant black man towers over waves of little Japanese soldiers, smashing them right and left with a big spiked club (the blood spew animations are impressive), while hip hop music plays.

Reports are they thought gamers would love, love, LOVE this thing. Like everyone was just itching to watch George Floyd get his revenge.

No surprise, everyone hate, hate, HATES it (it was even angrily discussed in the Japanese parliament) and the game company doesn’t know what to do. It’s too late to change it much and too much money has been spent to scrap it, but it’s set to become a hellacious, company-destroying flop. From a company that has had several painfully expensive tone-deaf flops in a row.

And all they had to do is ask some actual gamers to look before they got this far.

October 15, 2024 — 6:39 pm
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